In the current era of information explosion, information as a resource, if effectively integrated and optimized, can sometimes bring more business opportunities to oneself. Just like "internet celebrities" Dong Mingzhu, Rebis, Jack Ma, and Liu Qiangdong, who have built themselves into a "super IP", they have added many elements about personal feelings and Chinese made dreams to this self media "private partnership business" that operates independently of Gree. Through an open attitude and facing the media and peers calmly, they have achieved a win-win situation for all parties, reflecting a broad mind and lofty aspirations, which is also worth learning from for glass enterprise management.
Glass enterprises should understand Internet thinking:
For glass business operators, selling glass requires them to learn how to market themselves. A company that is not good at marketing or packaging itself will find it difficult to effectively promote its products. Marketing oneself is the foundation for marketing products, and in fact, it is also about building one's own company brand. Once one's own company brand is established, product sales are naturally effortless.
Marketing oneself includes: firstly, learning to promote oneself. For example, finding opportunities to advertise for free, contacting the media, and accepting interviews from journalists are good ways. Secondly, consciously shape one's own brand. Enterprises need to build a brand, and so do distributors. Brands have a more enduring quality. We also need to learn how to utilize our own company brand, and use the brand we have created to drive product sales, so that our company brand and product brand can work hand in hand. This is the fundamental goal.
For a long time in the past, some glass companies did not like to "stand out" and instead believed in survival principles such as being wise and keeping a low profile. Not willing to share one's own successful experience naturally has its reasons. This can only indicate two points. Firstly, what I have done is not good enough and there is nothing to say; Either it's just that they can't say it, which is a deficiency in self marketing; Secondly, it is a way of avoiding sharing out of self-protection and fear of being taught one's "tricks" by others. Until Haier's Zhang Ruimin swung a sledgehammer and smashed the refrigerator, becoming a world-renowned figure and an alternative disruptor, he remained steadfast and possessed a distinct personality charm, which seemed more conducive to mastering the power to change the world. In today's highly homogenized marketing methods, there is nothing left that can be hidden from outsiders. In the future market competition, it will not only be a competition of details and services, but also a competition of self media marketing. As a glass enterprise operator, it is particularly important to use a broader mindset for independent and mature self media marketing in market competition.
How to understand the economics of internet celebrities in the glass industry?
Undoubtedly, internet celebrities and super IPs are the potential trends and one of the most important economic productive forces in this era. Their strong appeal and dissemination often translate into brand power and monetization ability. Therefore, the self media operation of glass enterprises will also become an important part of brand marketing.
Behind the online celebrities in the glass industry is a force of persistence. At the moment of traditional transformation and upgrading, they rise to the challenge, take the initiative to share, and take the initiative. This entrepreneurial tenacity and entrepreneurial spirit are worth learning. Online celebrities are not necessarily derogatory words. As long as you have excellent products, creative marketing methods, and the baptism of Internet thinking, they will become online celebrities soon! Looking forward to more internet celebrities in the glass industry who dare to showcase their achievements, challenge themselves, take risks, practice, and innovate!